"Tattooed Chef", a case study.
Those of you who have read my book(s) will already know what I have to say about this: generally, I have never shared the optimism of some vegans (and ex-vegans!) that a small elite of Elon-Musk-esque millionaire impresarios were going to render the ethical and political struggle of veganism redundant through their sheer technological innovation and free market "savvy". Veganism is not a new cellphone: it is not going to "win" by rendering the competition obsolete in this sense. (And, again… if you're interested… read the book.)
